Our Event Marketing/Promotion Process

We've developed a system for event promotion and marketing that has proven successful time and time again. This system ensures that we cover all bases in planning an event's marketing strategy, and that we take advantage of the unique promotion opportunities available to each event.

Goal setting

We begin every event promotion journey with a goal setting session with you and your team. We don't want to simply drive bodies to your venue. We want to ensure that we target and attract the right audience for the right reasons. This will ensure that your event is not only highly attended, but highly enjoyed as well.

Whether your event is a one-time occurrence or another in an annual series, setting well-defined goals will ensure that we are focusing on the right target throughout the event marketing/promotion process.


Proper planning prevents poor performance. Despite our new entry into the industry with fewer successful events in our portfolio, we still insist on a thorough, methodical planning process for every event that we promote. We will work with your team to gather the required resources, identify unique opportunities, and design an overall event marketin g strategy that is focused on efficiently delivering your target audience to your venue on the day(s) of your event.


Promoting an event is quite similar to marketing any other brand- it requires a strategic approach, dedicated execution, and constant measurement. As we execute your event's marketing strategy, we will stick to the strategy we've created, dedicate all necessary resources to the strategy's success, and regularly measure engagement and registration to benchmark our success.

Here are just a few ways we've put together to promote your event:

  1. ~ Event websites
  2. ~ Social media advertising
  3. ~ SEO
  4. ~ Strategic partnerships with local trade groups, institutions, and companies
  5. ~ Search engine marketing

Depending on the nature of your event, we will leverage these channels, and others, to make sure your event's attendance levels exceed expectations

Select Package




Complete event marketing strategy
Digital event marketing via social media and online-communities
Event marketing through Wey e! dey happen Platforms
Event web page on our website
Complete event website Event search engine advertising
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